The ceremony was opened by the opera singer Lena Hoel that sang from a balcony high above the public. Staffan Scheja played the piano beautifully. The CEO for Börje Ekholm talked about that his motivation for starting the company was that he wanted to buy a car. Melker Andersson was also a part of the ceremony.
Laila Bagge was interviewed concerning her new way of doing music promotion. The new is to first play the new music on teve and then on the radio. The opposite is the traditional way. The two artists Janet Leon and Kim Fransson from Made in Sweden performed.
I talked to two friendly people the actor Carl Axel Hedberg and the writer Dagmar Zitkova on the mingle party after the ceremony.
The photo of Laila bagge is from another event. Tony Irving did not take part of this cermony as far as I know.