“Fotomässan 2013”: Knut Koivisto is the man that administrates the Instagram for “Fotografiska”. Knut talked about how it is possible to be seen in the noise on Internet. He believes that the difference between Instagram and Facebook is that pictures on Instagram must work tree months ahead. Facebook is more about news. His experience is that portraits do not work on Instagram. A Sunset gets the most comments on Instagram. To get the best pictures on Instagram you need a camera with Wi-Fi to send your pictures to your mobile./Anneli